Babu Alam Basha is a CeMAP-certified Mortgage and Protection Adviser based in the Newport office of Ample Mortgages, one of the UK’s most trusted names in personalised mortgage and insurance advice. With over 16 years of experience in the financial services industry, including more than a year advising clients in the UK mortgage market, Babu provides whole-of-market mortgage solutions and tailored protection planning for individuals, families, and property investors.

 

His expertise spans residential mortgages, remortgages, buy-to-let (including Ltd Company BTL), semi-commercial, commercial, and refurbishment mortgage solutions. He supports clients using tools like mortgage calculators, mortgage comparison platforms, and affordability assessments to identify the most suitable lenders and products based on their needs. Babu also guides clients through comprehensive protection options including life insurance, critical illness cover, accident cover, and income protection insurance in the UK.

 

Over the course of his career, Babu has advised on more than £25 million in mortgage lending, consistently exceeded performance targets with an annual OTE of over £85,000, and maintained a 5-star rating on Trustpilot. He uses platforms such as Finplan, SimplyBiz, and CRM tools like Zoho and Monday.com to manage client pipelines efficiently and ensure a fully FCA-compliant process from start to finish.

 

Babu provides mortgage and protection advice to clients across the UK, with a strong presence in Newport, Cardiff, Cwmbran, Pontypool, Caerphilly, and Torfaen. He holds an MBA in Sales & Marketing, an MSc in Finance & Investment from Brunel University London, and is Bloomberg Market Concepts (BMC) certified. Fluent in English and Tamil, he is known for his analytical thinking, integrity, and respectful client communication. His meticulous, organised approach helps clients navigate financial decisions with confidence and clarity.